Exchange Wire: Defining the metaverse
Exchange Wire shares insights from a TELUS International survey on the metaverse, stating that consumers are ready to explore the metaverse’s virtual worlds. The study found that 79% of US consumers feel comfortable gaming and 68% enjoy engaging with brands in the space. Moreover, 50% of US consumers would pick a brand offering a metaverse service over a competing one that doesn’t, and 53% anticipate more engaging brand experiences in the space.
Fast Company: 13 ways to retain existing loyal clients—no matter what the market climate
Fast Company highlights 13 ways businesses can retain customer loyalty and quotes Marilyn Tyfting, chief corporate officer, who shares that brands have had to find ways to build human connections virtually to retain customers during tumultuous times ways.
Mobile Syrup: Telus International’s acquisition of WillowTree will mean digital changes for telecom customers
In an interview with Mobile Syrup, Jeff Puritt, president and CEO, and Tobias Dengel, president of WillowTree, a TELUS International Company, discussed the acquisition and highlighted that the combination of the two companies “is like peanut butter and jelly.”
TELUS International completes acquisition of WillowTree, a full-service digital product provider
TELUS Corporation (T-TSX; NYSE-TU) and TELUS International (NYSE and TSX: TIXT), a leading digital customer experience innovator that designs, builds and delivers next-generation solutions, including AI and content moderation, for global and disruptive brands, announced the completion of the previously announced acquisition of WillowTree, having met all closing conditions and regulatory approvals. Now rebranded as WillowTree, a TELUS International Company, the premier, full-service digital product provider adds key front-end design and build competencies to TELUS International’s fulsome suite of end-to-end capabilities across the full customer experience value chain.
Fleet News Daily: Four key benefits of having a fleet sustainability strategy
A TELUS International survey was highlighted, noting that brands that support community causes, offer environmentally friendly products, and have strong Environmental, Social, and Governance (ESG) policies are likely to have more brand loyalty especially among younger customers.