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TELUS International Ranked a Leader in NelsonHall Content Transformation Services 2023 NEAT Assessment

Press ReleaseSeptember 20, 2023


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  • Expertise in AI-powered content moderation and data annotation highlighted in the report
  • TELUS International noted for its strong presence in the gaming and tech sectors

VANCOUVER, British Columbia (September 20, 2023) – TELUS International (NYSE and TSX: TIXT), a leading digital customer experience (CX) innovator that designs, builds and delivers next-generation solutions, including artificial intelligence (AI) and content moderation, for global and disruptive brands, today announced it has been named a Leader in NelsonHall’s Evaluation Assessment Tool (NEAT) for Content Transformation Services and its subcategories for cost optimization and revenue generation.

“It is becoming increasingly challenging for brands to maintain safe online spaces for their users as they navigate a broad spectrum of complexities, including AI-generated content, newer formats such as live video and the metaverse, and the growing need for moderation in underrepresented languages,” said Jeff Puritt, President and CEO, TELUS International. “This recognition from NelsonHall is a testament to our team’s ability to design, build and deliver end-to-end content transformation services to address these challenges and that can be scaled, hyper-localized and adapted to meet our clients’ unique needs.”

NelsonHall’s 2023 NEAT Assessment evaluated 12 CX vendors offering content transformation services, which includes trust and safety and community management as well as content creative services such as marketing activities including AI training, localization and labeling.

“TELUS International is actively building comprehensive content transformation capabilities covering trust and safety and data and content annotation services for AI, and content creative, strategy, and design,” said Ivan Kotzev, Lead CX Analyst, NelsonHall. “This evolution will enable the company to capture growing client demand for end-to-end content solutions. A strong example is TELUS International’s presence in the gaming and high-tech sectors.”

TELUS International was ranked a Leader due to its breadth and depth of trust and safety offerings across a variety of industries, robust AI data and content annotation services, comprehensive employee wellness practices and sizable investments in content strategy and design capabilities. TELUS International also was ranked a Leader in NelsonHall’s 2022 NEAT Assessment for CX Operations Transformation and in NelsonHall’s 2021 NEAT Assessment for Social Media CX Services.

For more information on TELUS International’s content moderation services and data annotation solutions, visit telusinternational.com/content-moderation. NelsonHall is the leading global analyst firm dedicated to helping organizations understand the ‘art of the possible’ in digital operations transformation. With analysts in the U.S., U.K., Continental Europe and Asia, NelsonHall’s research is based on rigorous, primary research, and is widely respected for the quality, depth and insight of its analysis.

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