Discover how Gen Z is fundamentally changing the way brands approach CX design as revealed in a recent survey conducted by The Harris Poll on behalf of TELUS International.

In the free-to-play games industry, stories have long circulated about "whales" — customers who spend huge amounts on in-game purchases. Learn how a VIP player support program can keep your premium customers satisfied and playing the game for years to come.

Learn how great companies deliver world-class effortless experience, with insights from Patreon, Zuora, Wix, Thistle and Noa.

TELUS International recently brought together customer experience (CX) leaders from SurveyMonkey, Thistle, Bird and more for the Effortless CX Summit in San Francisco. Learn how these great companies are removing friction from the customer journey.

Search the partial phrase, "Millennials are killing…" and you'll be presented with a lengthy list of options — but is industry killer a fair label to give Gen Y? Learn how brands can tailor the customer experience to meet the needs of this unique generation.

Word-of-mouth buzz as a marketing tactic can be a game of chance unless brands strive to consistently give customers something to talk about — and genuinely stellar customer support is always a favorite topic of conversation. Discover the customer service fundamentals of leading direct-to-consumer brands.

Sometimes the best thing a fast-growing tech company can do for its customers is ignore them — or so says LinkedIn co-founder Reid Hoffman. But, how do you recognize that critical moment when ignoring customers could actually be detrimental to the company?

There's often a fine line between "good" and "great" customer service. Discover four ways travel and hospitality brands can take their customer experience to the next level.

Know your customer (KYC) processes are crucial for corporate and client security. Learn best practices for striking the right balance between trust and convenience.

Discover the growing link between data ethics and excellent customer experience, along with key strategies for building consumer trust.