Cost-cutting can be a short-sighted way of dealing with long-term problems. When you're in the business of delighting customers, make sure you're not falling into traps that can damage your overall customer experience. Here are five key tripwires to watch out for.

Bad reviews are bad for business. Discover best practices to protect your brand's most valuable asset: its reputation.

Feedback is critical for improving the customer experience but long surveys, or surveys sent too often, can prevent consumers from engaging with your brand. Follow these tips to streamline the process and get better results.

A recent TELUS International and Harris Poll survey revealed that the majority of consumers prefer a personalized brand experience. Learn best practices to get the most out of the personalization opportunity.

Providing a consistent customer service experience across countries and markets is crucial to building your brand. Discover three tips that can help you keep customers happy wherever they are.

Discover how Gen Z is fundamentally changing the way brands approach CX design as revealed in a recent survey conducted by The Harris Poll on behalf of TELUS International.

In the free-to-play games industry, stories have long circulated about "whales" — customers who spend huge amounts on in-game purchases. Learn how a VIP player support program can keep your premium customers satisfied and playing the game for years to come.

Learn how great companies deliver world-class effortless experience, with insights from Patreon, Zuora, Wix, Thistle and Noa.

TELUS International recently brought together customer experience (CX) leaders from SurveyMonkey, Thistle, Bird and more for the Effortless CX Summit in San Francisco. Learn how these great companies are removing friction from the customer journey.

Search the partial phrase, "Millennials are killing…" and you'll be presented with a lengthy list of options — but is industry killer a fair label to give Gen Y? Learn how brands can tailor the customer experience to meet the needs of this unique generation.