Battle of the buzzwords: Omnichannel vs. Multichannel infographic
Multichannel and omnichannel: These two words might sound similar, but their meanings and outcomes are actually quite different.
From mobile apps, to e-mail, to retail stores and everything in between, there are now countless ways for customers to interact with brands in today's digital age. Your organization's approach to serving customers across this plethora of channels is where the key difference lies between a multichannel and omnichannel customer experience (CX).
Here's a quick comparison of these two approaches to CX delivery to help ensure you're implementing the right strategy for your business.