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Customer Experience: The new competitive battleground for cryptocurrency exchanges

OutsourcingFintech and Financial Services

Cryptocurrencies and the underlying blockchain technology are likely to become the biggest revolution since the dawn of the internet; and exchanges will lie at the heart of that transformation. Cryptocurrency exchanges have traditionally been focused on growth and technology. Now it’s time for them to focus on the customer experience (CX) which is rapidly becoming the next competitive battleground where market dominance will be won…or lost.