Brian Solis on the Novel Economy and Gen N


On this episode of TELUS International Studios, we're joined by Brian Solis, Global Innovation Evangelist at Salesforce. Brian wears many other hats as a digital anthropologist, author, and keynote speaker, so there's no shortage of insights he has to share.

From how the pandemic has changed our relationship with technology, accelerated fear and anxiety, to the stress this time has had on the economy, and what it all means for your company. Brian identifies this time as the "novel economy" and he introduces a new cross-generational demographic, called Generation N.

Finally, Brian deep dives into his latest book, Lifescale: How to Live a More Creative, Productive, and Happy Life. Available on

We can help

Be in the know

Get the latest insights and resources delivered right to your inbox.

Subscribe now

Proven formula for results

See how the Culture Value Chain can transform your customer experience organization.

Experience the Culture Value Chain