How Patagonia's employee engagement leads to great CX

CX Best Practices

It makes good business sense: happy employees lead to happy customers. On this episode of TELUS International Studios, Evelyn Doyle, HR Director EMEA at Patagonia talks to us about how empowering employees to be a part of something bigger is the secret that's stitched into Patagonia's fabric.

Culture, purpose, and being part of a change is something that Patagonia has taken very seriously since day one. By encouraging team members to take part in climate action protests, and supporting them on their path to learning about sustainability, this mission-driven organisation understands that great employee engagement cultivates a great customer experience.


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