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Preparing for the digital customer experience: Asking the right questions to turbo-charge digital transformation

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Today's digital-first world has left many organizations behind in their technical abilities to compete. Rapidly innovating technologies and shifting customer expectations require a business to be agile, innovative, and focused on the customer. Readers of this IDC Workbook, sponsored by TELUS International, will gain an understanding of the imperative to engage in digital transformation to create a differentiated customer experience — and, via the checklist of questions provided, guide strategic digital discussions and evaluations within their organization.