BIG DATA & ANALYTICS
The drive for meaning
Areas of Focus
Data Science vs. Big Data vs. Data Analytics - what’s the difference?
Understanding the nuances of each area of data specialization is key in order to best utilize and leverage them to their full potential. Discover the differences between data science, big data and data analytics and the functions they perform.
Data science: who benefits from it and why?
Learn how data science can help you make informed business decisions to amplify your growth potential and better personalize the customer experience journey.