BIG DATA & ANALYTICS

The drive for meaning

Our efforts with big data analytics go beyond the conventional gathering and analysis of data for meaningful insights. We are working to integrate big data analytics into different business processes for augmented data management, decision intelligence and decision modeling.

Areas of Focus

Customer Profiling

End-to-end 360-degree customer profiling solutions that seamlessly combine in-journey customer data at the most granular level possible. Integrated analytics and machine learning are applied to predict customer behavior, delivering real-time customer insights.

Data Organization

Comprehensive, intelligent solutions that can classify and label unstructured or unsorted text in predefined categories to simplify data management.

Intelligent Recommendations

Recommendation solutions that leverage big data and data science to better understand customer needs and, accordingly, display suggestions that augment and enhance the customer experience.