From Baby Boomers to Gen Z, each age demographic has unique experiences that have shaped their relationship with money and their expectations of customer service. These nuances create a balancing act for fintech and financial services companies looking to best serve their clients while driving innovation. Discover expert tips and best practices from TELUS International to help put your customers first.
This e-book covers:
- Why Millennials are opting to bank with non-financial brands
- How Gen Y’s habits are impacting banking innovation across the board
- Top tips for attracting Gen Z through an enhanced customer experience
- What to consider when developing more age-inclusive apps and customer experiences (CX)
Access generational insights
Learn to distinguish between the generations and strategize for their unique expectations.