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Posted August 17, 2022

Matt Dixon on overcoming customer indecision

(Previously recorded as TELUS International Studios) Customer experience analyst and best-selling author, Matt Dixon, shares insights from his new book, The JOLT Effect: How High Performers Overcome Customer Indecision. Dixon takes us through the bane of every salesperson’s existence: a long customer courtship that ends with an “I’ll think about it.”

Leveraging a first-of-its-kind study that analyzed 2.5 million documented sales conversations through machine learning, Dixon reveals that 56% of sales loss is actually caused by customer indecisiveness. Listen to the episode to gain more sales growth best practices to overcome indecision.

The JOLT Effect: How high performers overcome customer indecision is available for pre-order now.

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