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How can brands rethink data security to maintain customer trust?

Posted September 7, 2023
Episode cover image for Questions for now, a TELUS International podcast, featuring an illustrated character holding a phone and giving a verified business profile a five-star review.

On this episode, we discuss the connection between cybersecurity and digital customer experience — and how rethinking data security can help maintain customer trust. Listen for the compelling insights of Dr. Dave Chatterjee, associate professor, management information systems at the University of Georgia and Steve Jablonski, vice president of information security at TELUS International.

The threat landscape is changing and brands can't treat security as an afterthought. Cybersecurity experts are calling for businesses to incorporate security by design, a principle that builds security considerations into the very foundation of new products, services and processes.

This proactive approach can bolster defenses against data breaches and invasions of privacy, and as a result, plays an important role in maintaining customer trust.

Tune in to Dr. Chatterjee's show, The Cybersecurity Readiness Podcast, for more conversations about cybersecurity.

To learn more about TELUS International and our digital CX solutions, contact us today.

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