Today’s digital-first world has left many organizations behind in their technical abilities to compete. Rapidly innovating technologies and shifting customer expectations require a business to be agile, innovative, and focused on the customer. Readers of this IDC Workbook, sponsored by TELUS International, will gain an understanding of the imperative to engage in digital transformation to create a differentiated customer experience — and, via the checklist of questions provided, guide strategic digital discussions and evaluations within their organization.
This workbook covers:
- Digital transformation definitions
- New metrics and measures of CX success
- The fundamental architectural requirements
- Questions companies should ask to ensure the digital transformation of CX is on track
Get ready for change
Read this checklist of questions you should have answers to when planning a digital transformation.