1. Insights
  2. People & Culture
  3. Article
  • Share on X
  • Share on Facebook
  • Share via email

Hiring for the games industry is changing

Posted June 29, 2021 - Updated August 31, 2021
Three people high-fiving while in front of computers

With just about everyone locked up in their homes throughout 2020 and into 2021, the games industry grew much more than during pre-pandemic times.

The U.S. market saw roughly four years’ worth of user growth in 2020 alone, according to Brian Nowak, managing director at Morgan Stanley Research. That’s about 50 million new users, given that the average is 11 million per year. That rapid growth contributed to the $177.8 billion generated by the global games market in 2020, a 23% difference from the previous year.

Gaming is projected to decelerate slightly in 2021 as restrictions gradually lift in many communities globally, but the growth trend is set to continue for years to come. Video game companies are enjoying their heightened popularity, but how are they handling increased demand on their customer support teams and services?

With two billion gamers in the world, there’s no shortage of work. There is, however, a shortage of talent. Game studios have historically had long lines of candidates waiting for their shot at the big leagues, but the battle for talent is now fiercer than ever, even for the big shops. That’s forcing game developers and player support teams to be creative about the unique ways they woo and retain talent in a dynamic industry.

How the hiring profile of games companies is changing

Game developers have traditionally hired people that look — and play — like them. Blizzard’s careers page is topped by an image of team members storming a castle, invoking the kind of energy you’d find in one of their games. The “Choose Your Role” section turns the typical job search process into a hero’s quest.

No doubt, game studios are great at appealing to the true fans among their applicants. However, measuring candidates by placing too much emphasis on their gamer cred can be a misstep. For example, you don’t necessarily want a finance director who plays games all day, nor do you want to miss out on an otherwise great candidate if they’re not a dedicated gamer.

That runs counter to a prevailing belief in the industry that only gamers can effectively support other gamers. In the realm of player support solutions, there can indeed be benefits, like in-game knowledge and “speed to competency” in learning new games. It’s also easier to empathize; if someone is struggling with a game, another gamer can easily feel their pain.

On the other hand, some non-gamers possess a great combination of attributes and you don’t want to miss out on a great candidate just because they don’t play your game.

How hiring and onboarding for games companies is evolving

A tolerance for ambiguity was once a critical attribute for successful new hires, but the industry has started to evolve. Roles are becoming more specialized and structured, and the ambiguity inherent in the game development process is becoming more confined to creative teams. That frees up HR, finance and other corporate teams to tighten up their processes with firm direction.

Other long-overdue changes are happening in the industry too, particularly around diversity and inclusion. Nowadays, candidates want to see more diversity in games, and among their colleagues. Top gaming talent also want the hiring process to be smooth and sophisticated. Where game developers used to revel in long, often disorganized hiring processes, companies can differentiate based on a fast and seamless transition from interview to offer.

Candidates are also looking for incentives and perks like flexible schedules, lavish parties and extensive learning opportunities, along with a variety of wellness programs. It also means creating more organized onboarding programs. These can all help woo and retain candidates in the evolving world of games, where mental health is becoming more highly prioritized among employees.

Post-COVID hiring outlook

Even though the pandemic accelerated industry growth, it also created additional challenges for development and support teams. That’s why, despite the monetary and other incentives, work-life balance will become an even bigger differentiator among games companies.

A clear remote work policy will be important, especially since members of Gen Y and Gen Z prefer experiences over material rewards. The companies that prioritize a healthy and attainable work-life stand to win and retain the best talent in the future.

Check out our solutions

Strategically source and manage the talent in your organization with our recruitment excellence expertise.

Learn more