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Infographic: Content moderation and the customer experience

Trust & Safety
Posted January 27, 2022
Person holding phone that displays an online review interface; floating images of reviews

Trust is the foundation of any successful digital customer experience. It’s formed over time, but can be lost quickly. That’s one of the reasons that brands need to think critically about trust, safety and security.

The infographic below is based on TELUS International survey results and illustrates how content moderation plays a critical role in earning and maintaining online community trust. The important findings delve into topics like customer expectations and the evolution of online habits. Scroll down and explore the results.

TELUS International infographic about content moderation and customer experience (CX)

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