Delivering, differently

Meet WillowTree, a TELUS International Company

Supporting the entire product lifecycle, from strategy to development to marketing to ongoing optimization.

In January 2023, TELUS International completed the acquisition of WillowTree. The premier digital experience provider adds essential frontend design and build competencies to our end-to-end capabilities across the total customer experience value chain.

WillowTree, a TELUS International Company, partners with clients to envision, design and deliver world-class consumer (and employee) experiences across channels — from mobile applications, websites and voice skills, to automated email and push campaigns.

Nimble, multidisciplinary teams harness advances in generative AI and emerging technologies to deliver innovative design ideas grounded in technical realities. The result? Accelerated speed to market, and top and bottom lines that grow alongside our client's capabilities.

Willow tree app example - snow storm warning on a mobile device

Trusted by brands you know and love

ABInBev logo
HBO logo
Manulife logo
Marriott International logo
T-Mobile logo

Apps, websites & voice products launched

Produced top-ranked apps globally in both app stores

Higher net promoter score (NPS) compared to top competitors


Velocity and quality are not mutually exclusive. The WillowTree team has shipped hundreds of native mobile applications, websites and other digital products for our clients — on scope and on time.

Digital Strategy Consulting

Strategy isn’t a PowerPoint. It’s the critical choices you make about what to build, why, and in what order - informed by actionable research and experimentation.

  • Comprehensive digital roadmaps and product strategy

  • Portfolio investment prioritization

  • Tailored go-to-market plans

  • Technical M&A due diligence

  • Research-backed confidence in ROI

Data & AI

Harnessing generative AI is impossible without a clear strategy and data science and engineering expertise. Getting to proofs of concept isn’t the challenge - it’s getting to production.

  • Use case prioritization and responsible AI governance

  • Workflow design and integration into current systems of record

  • Machine learning, LLM fine tuning and prompt engineering

  • Data engineering, AI platforms and MLOps

  • AI-powered software delivery transformation

Explore Data Science & Engineering

Product Delivery

Subpar code and solution architecture can render even the best product vision and design futile. Our globally recognized engineering teams deliver highly performant software, architected for the future and released with CI/CD best practices.

  • Frontend engineering: mobile, web, voice and OTT platforms

  • Middleware and backend engineering

  • Enterprise architecture and cloud modernization

  • Test automation

  • Generative AI accelerators

Explore Voice Innovation

Digital Marketing

Any growth agency can recommend changes to maximize return on investment. We can actually implement them. Our multichannel campaigns and data-driven engagement, acquisition and retention strategies maximize customer lifetime value.

  • MarTech stack selection and implementation

  • Brand design and creative direction

  • End-to-end growth marketing campaigns and execution

  • Corporate web development and CRO, SEO, and analytics

  • Deep expertise in Adobe Experience Cloud and Braze

Explore Growth Marketing


Elegant design defines the customer experience. Across digital platforms and physical experiences our designers ensure we reflect the uniqueness of a client’s brand and customers.

  • Product design - UI, UX and motion

  • Brand design, creative direction and design system

  • Content design, copywriting and video production

  • Physical and digital interaction

Pepsi App for Superbowl half time show shown on mobile device.

Case Study: Pepsi Super Bowl LVI Halftime Show

Pepsi — the title sponsor of the Super Bowl Halftime Show from 2012 to 2022 — challenged WillowTree to create a companion digital experience that would give consumers unprecedented access to the event.

The team led a series of ideation and rapid prototyping workshops to identify opportunities to engage fans. Their efforts culminated with the launch of the Pepsi Super Bowl LVI Halftime Show app in December, enabling Pepsi to engage fans weekly with more than 30 in-app content drops ranging from artist merch giveaways to interactive photo filters built in partnership with Snap.

On game day, an in-app exclusive — the Pepsi Ultra Pass — granted fans access to a groundbreaking second screen viewing experience that brought fans on stage alongside legendary hip-hop performers. The team engineered the app and back-end infrastructure to handle the load, and the experience was immersive, fun and share-worthy — cementing Pepsi as the most talked about brand of Super Bowl LVI.

Learn more

Reinventing flight for the modern traveler

Watch as WillowTree designers race the clock to rapid-prototype a better end-to-end experience for air travel. In just 14 days, the team explores new concepts that help passengers gain a sense of control plus in-flight features that surprise and delight. The result may reinvent how we take to the skies.

See what our team can do

Elegant, performant digital products. Personalized, automated marketing. All powered by data and AI.

Photo of WillowTree, a TELUS International Company, team members collaborating at a table.